HARLEY-DAVIDSON

CASUAL ATTIRE ESSENTIAL

Harley-Davidson the great American icon really needs no introduction. In 2013 they introduced the annually held Open House Party event throughout the MENA region (Middle East and Northern Africa) featuring a massive bike parade, the showcasing of the latest models, live entertainment and the opportunity for the local bikers to go a little ‘hog’ wild. Media involved print, digital, radio, outdoor and direct mail complete with bandana.

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