WEBER

MEN DON’T COOK...

...they grill! Weber – makers of the best BBQs and accessories approached ATOM in 2013 to come up with a campaign which would secure their domination of the UAE market. Having observed first-hand that men grab the tongs and take the glory we went full on to deliver the message to our primary audience through a series of online and offline ads, media activations and events all around what boys do to prove they are men! 

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